Introduction: Jennie's Matcha Secret
When Jennie of BLACKPINK shared on her YouTube channel that she had swapped her morning coffee for iced matcha, fans took notice. The post went viral, sparking a wave of interest in matcha as a beauty and wellness drink among K-pop fans worldwide.
"I started drinking iced matcha every morning instead of coffee. It makes my skin feel clearer and I have more steady energy throughout the day," Jennie explained in her vlog, reflecting a trend that has been sweeping the global beauty and wellness scene. The matcha craze has since taken Korea's food and beverage market by storm — products featuring matcha are flooding stores, from beverages to desserts to skincare.
But beyond the trend, there's real science behind why this ancient drink is beloved by idols and beauty experts alike. Matcha isn't just a passing fad — it's a centuries-old wellness practice with proven benefits for skin, energy, and overall health.
What Exactly Is Matcha?
Matcha (λ§μ°¨) is a finely ground powder made from specially grown green tea leaves. Unlike regular green tea where leaves are steeped and discarded, matcha involves consuming the entire leaf in powdered form. This means you ingest the full spectrum of nutrients, not just what steeps into the water.
The cultivation process is unique: tea plants are shaded for 20-30 days before harvest, which increases chlorophyll production (giving matcha its vibrant green color) and boosts the concentration of L-theanine and other beneficial compounds.
Ceremonial Grade vs. Culinary Grade
Not all matcha is created equal. Understanding grades helps you choose the best product:
- Ceremonial Grade: Made from the youngest tea leaves, vibrant green color, smooth and slightly sweet flavor. Best for drinking directly.
- Premium Grade: Slightly older leaves, still good quality for daily consumption.
- Culinary Grade: More bitter, best for cooking, smoothies, and lattes.
For the skin benefits discussed in this article, ceremonial or premium grade matcha is recommended, as it contains significantly higher concentrations of beneficial compounds.
Skin Benefits: Why Idols Drink Matcha Daily
1. Powerful Anti-Aging Antioxidants (EGCG)
Matcha contains exceptionally high levels of epigallocatechin gallate (EGCG), a catechin with potent antioxidant properties. Studies show matcha has 137 times more EGCG than regular green tea. These antioxidants help neutralize free radicals — unstable molecules that damage skin cells and accelerate aging.
For K-pop idols who spend hours under harsh stage lighting and frequent makeup removal, this antioxidant protection is invaluable. Regular matcha consumption can help reduce fine lines, maintain skin elasticity, and promote a youthful glow from within.
2. Anti-Inflammatory Properties for Calm, Clear Skin
Matcha's natural anti-inflammatory compounds help reduce redness, puffiness, and skin irritation. Idols who wear heavy makeup for performances and long shooting schedules benefit significantly from this soothing effect.
Research published in the Journal of Clinical Nutrition has shown that regular green tea consumption reduces markers of inflammation in the body. Since matcha delivers a concentrated dose of these compounds, the anti-inflammatory effects are even more pronounced.
3. Natural Detoxification Through Chlorophyll
The high chlorophyll content in matcha — a result of the shade-growing process — acts as a natural detoxifier. Chlorophyll helps the body eliminate toxins and supports healthy liver function, which directly impacts skin clarity and radiance.
Many Korean beauty experts emphasize that true skin beauty starts with internal wellness. Matcha fits perfectly into this philosophy by supporting the body's natural detoxification pathways.
4. Stress Reduction Through L-Theanine
One of matcha's most unique properties is its high L-theanine content. This amino acid promotes relaxation and mental alertness simultaneously — a state often described as "calm focus." Unlike coffee, which can cause anxiety and jitters, matcha provides sustained energy without the stress response.
Since stress is a major trigger for breakouts, dull skin, and accelerated aging, matcha's calming effect contributes significantly to the radiant complexion K-pop idols are known for.
5. Sustained Energy Without the Crash
Matcha contains approximately 70mg of caffeine per serving (about 2/3 of a coffee), but the L-theanine moderates its release. The result is 4-6 hours of steady energy without the spike-and-crash cycle of coffee.
For idols working 16+ hour days between schedules, rehearsals, and shoots, this sustained energy is essential for maintaining both performance quality and skin health.
How K-Pop Idols Incorporate Matcha Into Their Routine
Based on idol vlogs, interviews, and fan accounts, here's how matcha fits into the typical K-pop lifestyle:
Morning Ritual
Many idols replace their morning coffee with a matcha latte. The ritual of whisking matcha powder with hot water and adding warm milk creates a mindful moment before a busy day begins.
Post-Workout Recovery
After intense dance practices, idols often blend matcha into smoothies with banana, spinach, and protein powder. The antioxidants aid muscle recovery while the gentle caffeine provides afternoon energy.
Pre-Performance Calm
Before going on stage, some idols drink a light matcha preparation for steady energy and calm nerves. The L-theanine helps manage performance anxiety while keeping them alert.
DIY Skincare Treatments
Beyond drinking matcha, idols use it topically. A popular DIY face mask combines matcha powder with honey and yogurt — the antioxidants brighten skin while honey moisturizes and yogurt gently exfoliates.
Beyond Jennie: Other K-Pop Idols Who Love Matcha
While Jennie's matcha sharing sparked the trend, she's not alone. Other K-pop stars have embraced matcha for its beauty and wellness benefits:
- V (BTS) has mentioned drinking green tea as part of his wellness routine during livestreams
- IU is known for her extensive tea collection and often shares her tea-drinking moments on social media
- Twice members have shared matcha latte moments during behind-the-scenes content
The matcha trend has become so pervasive that it's now considered a staple in the K-pop industry's approach to health and beauty.
How to Make the Perfect Matcha Latte
Here's a simple recipe for a creamy, delicious matcha latte that rivals any cafe version:
Ingredients
- 1 teaspoon ceremonial grade matcha powder
- 2 oz (60ml) hot water (175°F / 80°C — not boiling)
- 6-8 oz (180-240ml) milk of choice (oat milk is popular)
- Optional: 1 tsp honey or maple syrup
Instructions
- Sift matcha powder into a cup to remove clumps
- Add hot water and whisk vigorously with a bamboo whisk (chasen) or small electric frother until smooth and slightly foamy
- Heat milk until warm (not boiling) and froth
- Pour matcha into a glass, add milk, and stir gently
- Add sweetener if desired
How to Choose Quality Matcha
For the best skin and health benefits, selecting high-quality matcha is essential. Here's what to look for:
Origin matters: Premium matcha comes from Uji (Kyoto, Japan) and Jeju Island (South Korea). These regions have ideal climate and soil conditions for growing high-grade tea leaves.
Color: Look for bright, vibrant green — dull or yellowish matcha indicates lower quality or age.Texture: Fine, silky powder that feels soft to the touch. Gritty texture suggests lower quality.Certification: Organic certification ensures no pesticide residues, which is especially important since you consume the whole leaf.π Shop Premium Matcha Powder on Shopee Indonesia
Price: Check current price on Shopee Indonesia
Frequently Asked Questions
How much matcha should I drink daily for skin benefits?
For skin and wellness benefits, 1-2 cups (1-2 teaspoons of powder) daily is recommended. Consistency matters more than quantity — daily consumption over weeks yields the best results.
Can matcha replace my skincare routine?
No. Matcha complements but doesn't replace topical skincare. Think of it as internal support for your external routine. The combination of drinking matcha and using quality skincare products provides the most comprehensive approach to skin health.
Does matcha stain teeth like coffee?
Matcha can cause mild staining over time, but significantly less than coffee. Drinking through a straw or rinsing your mouth after consumption minimizes any potential staining.
Is matcha safe during pregnancy?
Matcha contains caffeine, so pregnant women should limit intake. Consult with a healthcare provider for personalized advice.
Conclusion
Matcha is more than just a trendy drink — it's a centuries-old beauty secret that K-pop idols have embraced for both internal wellness and external glow. From Jennie's viral vlog revelation to the broader idol community's adoption, matcha has proven itself as a valuable addition to any beauty and wellness routine.
Whether you're a K-beauty enthusiast or simply looking for a natural way to improve your skin, energy, and overall health, adding high-quality matcha to your daily routine is a simple step with powerful, science-backed benefits.
Best Matcha Products to Try in 2026
Ready to add matcha to your skincare routine? Here are our top recommended products available on Shopee Indonesia:
1. Organic Ceremonial Grade Matcha Powder
The highest quality matcha for both drinking and DIY skincare. Look for vibrant green color and fine texture — these indicate high catechin content.
π Shop Organic Matcha Powder on Shopee Indonesia
2. Matcha-Infused Sheet Masks
For a quick and easy way to get matcha's benefits, try sheet masks infused with green tea extract. Perfect for a weekly pampering session.
3. Matcha Green Tea Cleanser
Start your skincare routine with a gentle matcha cleanser that removes impurities while delivering antioxidants to your skin.
DIY Matcha Face Mask Recipe
Want to make your own matcha skincare at home? Here's a simple recipe:
- 1 teaspoon ceremonial grade matcha powder
- 1 tablespoon honey
- 1 teaspoon coconut oil
Mix ingredients into a smooth paste. Apply to clean face, leave for 15 minutes, then rinse with warm water. Use 2-3 times per week for best results.
How to Choose Quality Matcha
Not all matcha is created equal. Here's what to look for:
- Color: Vibrant, bright green indicates high chlorophyll and catechin content
- Texture: Fine, silky powder dissolves easily in water
- Origin: Japanese matcha (especially from Uji, Nishio, or Shizuoka) is considered the gold standard
- Grade: Ceremonial grade for skincare; culinary grade for drinking
- Packaging: Airtight, opaque containers prevent oxidation
Sources & References
The idol cases and scientific information in this article are based on the following verified sources:
- The Asiae (Aug 2025) — "What's the Green Drink Jennie Loves? Matcha Craze Sweeps the Globe"
- WowKorea — "JENNIE drinks matcha instead of coffee"
- The Korea Herald (2025) — "Global matcha wave reaches S. Korea"
- Journal of Clinical Nutrition — Green tea catechins and inflammation research
- Truly Beauty — "7 Matcha Benefits for Skin"
- HealthShots — "Matcha for skin: Benefits and ways to use it"
Disclosure: This post contains affiliate links. We may earn a commission through qualifying purchases at no extra cost to you.
#KecantikanKorea #SkincareKorea #CantikAlami
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